Umbel

Umbel was hired by a portrait and commercial photographer based in Santiago de Chile to construct brand identity and improve market positioning. The project involved work meetings and a workshop to decide on the core aspects of the project. The client had constant communication with three people from Umbel's team including the director of strategy, creative director, and identity designer. The project was successful and the client was satisfied with the work done by Umbel.

A company providing health and wellness services and funeral plans enlisted the services of Umbel to create a new brand to improve their services. Umbel began by meeting with the company manager and the marketing team to understand the company's goals. They conducted a market study and proposed a new brand image based on the company's values, including new designs for the website and social media. The client worked directly with Umbel's Chief Creative Officer, Chief Strategy Officer, and Graphic Designer, and was pleased with the results.

Kafitt, a sportswear company, engaged Umbel to create an attractive brand identity, generate coherence in their communications, and provide consulting on their digital strategies. Umbel carried out a comprehensive rebranding process for Kafitt, which included redefining the concept of competition to highlight the connection between sport and personal growth. The brand's values were strengthened and an energetic, conversational brand voice was defined. They also designed a visually consistent brand identity and built a brand platform that articulates Kafitt's value proposition. Thanks to Umbel's rebranding process, Kafitt has strengthened its identity and consolidated a communication and design strategy, thus elevating the brand's global awareness.