UM Canada

UM Canada was engaged by an e-commerce company to diversify and scale their upper funnel media. The company invested approximately $570,000 USD in the project which began in May 2021 and is still ongoing. UM Canada's role included media planning and buying, helping the client distribute their budget across various channels such as TV, radio, and out-of-home. They also assisted in optimizing the media plan based on the company's business goals and consumer trends. The partnership led to successful city-specific campaigns and TV integrations, handled by an account director and a team of four from UM Canada.

In another project, a home decor e-commerce store hired UM Canada to scale their operations and handle increased order volume following a marketing campaign and peak seasons. The client discovered UM Canada through Clutch Site and chose them due to their high ratings. The team from UM Canada, consisting of 2-5 employees, provided support with third-party logistics and ensured high volume order processing during peak periods. The project was successful, with UM Canada effectively assisting the home decor company in their scaling efforts.