UBlac

UBlac was hired by By the Pixel, a company that designs and develops digital solutions, to assist in articulating a brand that aligns with their evolution. UBlac's methodical and creative approach included a deep-dive brand discovery process, brand positioning workshops, and a thorough audit of existing materials. Key deliverables included a full brand strategy document, a refreshed logo, brand color palette, typography system, iconography, and guidelines for social and digital usage. They also built flexible templates for proposals, presentations, and case studies to ensure consistency across touchpoints. The result was a brand identity that reflected the company's confidence, precision, and maturity.

The Literary Encyclopedia hired UBlac to reimagine their social media presence and build a strategy that would breathe new life into their online identity. UBlac conducted a multi-layered audit of their existing social platforms, analyzed the types of content they were publishing, and developed a comprehensive social media strategy tailored to each platform. They redesigned social templates, created quote cards, animated clips, and literature "moments" as snackable videos. They also managed live campaigns and engagement events and provided regular performance monitoring and optimization. Their efforts turned the company's feed from passive consumption into a space for personal reflection and dialogue.

Cleeng, a subscription management software firm, hired UBlac to redefine their brand identity to better reflect their evolution as a leader in subscriber retention and monetization technology. UBlac led a full brand refresh that included brand strategy and positioning, visual identity, updated messaging framework for different buyer personas, new website design, and UX recommendations. They also developed internal brand guidelines for consistent implementation across teams. UBlac helped Cleeng build a narrative that connected emotionally with their customers while highlighting their technical innovation.