Two Octobers

Two Octobers was engaged by a healthcare IT company to boost consumer traffic to the company's website. The project involved paid social and search advertising campaigns, as well as conversion rate optimization. A team of three from Two Octobers, including a paid social media manager, a conversion rate optimization specialist, and an SEM strategist, set up and launched SEM and Facebook advertising campaigns. The campaigns included ad copy creation, testing of paid user flow, offers, bidding strategies, and creative optimization. The project also included setting up Google Analytics and Google Data Studio for reporting.

The Price School of Public Policy at the University of Southern California hired Two Octobers for PPC training. The goal was to train the school's team on how to effectively use Google Ads and Facebook Ads to bring all paid marketing efforts in-house. Two Octobers provided training on Google Ads and Facebook Ads strategy and management over a course of six months. The training sessions were conducted on Google Hangouts and were recorded for future reference. Two team members from Two Octobers were involved in the training.

A consulting company hired Two Octobers to manage their client's ad spend on Google and Social Media with the goal of generating leads. Two Octobers set up the client's campaign and managed it for several years, providing clear monthly reporting that tracked the progress of the engagement. The consulting company worked closely with the owner and the Director of Operations from Two Octobers throughout the project. The company chose Two Octobers based on their track record and the trust they instilled.