Tuff

Tuff was hired by a B2B gratitude platform company to assist in lead generation. The digital marketing team of the client company found Tuff through a referral and chose them for their project. Tuff's team of 2-5 employees was tasked with developing and executing paid campaign strategies across multiple platforms such as Meta, LinkedIn, Google search and display networks, Youtube, and OTT. Tuff also created graphics and content for specific campaigns and landing pages. Furthermore, they integrated data into the client's CRM and analyzed and reported data to help achieve the client's goals.

The 1916 Company, a global destination for collectible watches and fine jewelry, sought the services of Tuff to increase the efficiency of their paid digital marketing campaigns and drive online and offline growth. The executive of the company found Tuff through a referral and decided to work with them based on previous experience with the company's founder. Tuff's team of four provided ongoing support in managing the client's Google, Meta, and streaming TV digital ads. They also worked on optimizing the client's cost per lead, cost per store visit, and return on ad spend (ROAS) through PMAX, Google Shopping, Google Search, Meta, and streaming TV ads. Their engagement with Tuff began in March 2024 and is still ongoing.