Truthsift

Truthsift was hired by FirmTech, a company launching the world's first male sexual wellness technology, to develop a Go to Market Strategy for their inaugural product. The CEO of FirmTech sought Truthsift's expertise in determining the most effective ad content and platforms to maximize their marketing ROI. Truthsift's unique and compelling methodology came highly recommended. The project was executed by Truthsift's COO and a Market Analyst who worked closely with the client to discern the best marketing strategies for the product.

Clearly Blue Digital, a knowledge services firm, engaged Truthsift to streamline their recruitment and finance decision-making processes. As the company expanded, the CEO recognized the need for a tool to manage the overwhelming task of sifting through hundreds of resumes and coordinating feedback from multiple interviewers. Truthsift's platform enabled Clearly Blue Digital to organize all the resumes sourced from different portals and recruiting agencies, and update each record with interviewers' opinions and ratings. The visual graphing feature provided a pictorial depiction of each candidate's strengths and weaknesses, facilitating smoother and more transparent hiring decisions. The project was managed by Chaitra and her team from Truthsift.