Truthsift

Truthsift was hired by FirmTech, a company focusing on male sexual wellness technology, to develop a Go to Market Strategy for their first product. The primary goal was to identify the most effective ad content and platforms for maximum ROI. The project was led by Truthsift's COO and a Market Analyst, whose unique and compelling methodology came highly recommended. The project successfully discerned the optimal marketing strategies for FirmTech's product launch.

Truthsift was also engaged by Clearly Blue Digital, a knowledge services firm, to assist in recruitment and finance decision making. The company was dealing with the challenging task of sifting through hundreds of resumes for each position and coordinating the collection of feedback from various interviewers. Truthsift's platform enabled Clearly Blue Digital to upload all the resumes sourced from different portals and recruiting agencies and update each record with interviewers' opinions and ratings. The platform's visual graphing ability provided an instant pictorial depiction of each candidate's strengths and weaknesses, as well as interview notes. This streamlined and transparent process significantly improved the HR team's hiring decisions. The project was executed by Chaitra and her team from Truthsift.