Trevelino/Keller

Trevelino/Keller, a marketing firm, was hired by Rali, a SaaS provider of a change management platform, with the primary goal of revamping the company's branding and website. The CEO of Rali, who found Trevelino/Keller through a referral, chose the firm for its proximity, cost-effectiveness, and excellent understanding of tech marketing. A team of 2-5 employees from Trevelino/Keller was assigned to this project. They undertook a comprehensive rebranding of Rali's website, centering it around the theme of "change that works". Key deliverables included extensive messaging and content work, search engine optimization, integration with Hubspot, development of a direct purchase capability in Hubspot, and ongoing reporting and optimization. In addition to the website overhaul, Trevelino/Keller also provided content and email marketing, and campaign planning for Rali's Go-To-Market strategy with a large distribution partner.