TopRight
visit site- $5,000+
- 10 - 49 employees
- Atlanta, GA
TopRight is a marketing and consulting firm headquartered in Atlanta, Ga., with an additional office in Washington, DC. Founded in 2006, TopRight's team of around 25 specializes in marketing strategy; CRM and Big Data consulting and SI; and CRM consulting and SI. TopRight primarily works with midmarket clients.
Client Insights
Industry Expertise
20%
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Client Size Distribution
Small Business (<$10M) 25%
Midmarket ($10M - $1B) 50%
Enterprise (>$1B) 25%
Common Project Size
$200K-$999K 1 project
Clients
- Boeing
Highlights from Recent Projects
TopRight implemented a project for an educational franchise that operates a network of learning centers across the US, Canada, and a few other international countries. The franchise had over 400 franchisees and 1,200 centers, each with unique follow-up processes and materials. The franchise sought to standardize its follow-up, conversion, and relationship-building process, and improve its brand presentation. TopRight’s project scope was large and included change management, custom design, development, training, and support. The implementation process took approximately ten months, during which a TopRight consultant was on-site most days of the week. The franchise selected Aprimo as the best fit for its business needs, and TopRight, a certified Aprimo implementation partner, was chosen based on a pre-existing business relationship and experience with the franchise’s executive team. The project cost over $300,000 and was completed in August 2009. TopRight helped define the franchise’s staffing model, leading to the hiring of a campaigns manager, a systems engineer dedicated to the Aprimo implementation, and a systems analyst. The franchise reported that the implementation helped them manage work processes more effectively.