Topanda

Topanda was hired by a media company to increase its organic reach in app stores and attract new users through app campaigns. By conducting an in-depth analysis of historical data, Topanda developed tailored strategies for App Store Optimization (ASO), Google App Ads, and Apple Search Ads (ASA). The focus was on enhancing the app's visibility and discovery among news enthusiasts. After implementing these strategies, the Google App Ads performance scaled by five times while maintaining a constant Cost Per Install (CPI).

Topanda successfully carried out SEO and PPC for DATA Detection Technologies, a company providing counting and packaging solutions for various industries. They aimed to increase visibility within the competitive US market and enhance rankings for crucial counting-related search terms. Topanda also formulated a growth-oriented account structure for Google ads, allocating media expenditures to assets with the best cost per deep-funnel conversion event. This strategy resulted in an increase in lead generation and a significant reduction in the cost per lead.

Topanda was hired by a software company to optimize their AI Video Generator app's store presence, manage user acquisition campaigns, and optimize the conversion rate. They conducted a comprehensive evaluation of the app's standing on iOS and Android platforms, identified opportunities for enhancing keyword rankings and visibility, and developed a strategic ASO plan. Topanda also set up a Google Data Studio dashboard providing real-time access to performance data. Systematic A/B testing was carried out on the app store listings to identify the most effective combinations of metadata and visual assets in terms of user conversion.