N12M

N12M successfully completed a comprehensive market research and customer segmentation project for an energy retailer in Tasmania. They aimed to understand the demographics and energy usage patterns of the company's large customer base. The N12M team conducted qualitative and quantitative research, involving a detailed survey of around 15,000 customers. The information obtained was compared to the company's existing data and used to identify what customers value in an energy provider. The project, which ran from January to June 2020, was deemed successful, leading to continued collaboration on other projects. The energy retailer invested approximately $194,000 USD in this project.

In another project, N12M developed a customer experience (CX) content strategy and design for OneVault Australia, a healthcare accreditation platform. The goal was to deepen the company's understanding of its six customer verticals and develop tailored marketing content. N12M's approach involved setting outcomes and timeframes, conducting market research, obtaining user feedback, and applying this knowledge to develop the strategy and content. The strategy was successfully launched and has yielded positive results. The CEO of OneVault Australia worked directly with the N12M founder on this project, expressing satisfaction with the company's expertise, passion, and innovative methodology.