TIKDI Creative Agency

FITTR, a health and fitness platform, engaged TIKDI Creative Agency to develop a comprehensive content strategy from scratch. TIKDI was responsible for creating a strategic plan for content production, IP production, social media marketing, and multimedia content such as ad films and music videos, both for FITTR and its affiliate brands. Apart from having devised long-term storytelling models and campaign narratives in line with the business objectives, TIKDI also ensured consistency across all communication channels. They also managed FITTR's founder's content management with the aim of building their authority and relevance in the industry.

TIKDI was further involved in the video content production and execution for FITTR, which included educational content, workout videos, and entertainment-based formats. They also conceived and produced original content including transformation-based web series, sketches, and parody songs. A major part of their work also revolved around identifying suitable influencers, managing collaborations and tracking their performance. TIKDI played a key role in developing storytelling concepts for events like CONNECT Fest and handled aspects related to on-ground content capture, post-event promotion, and much more.

The collaboration with TIKDI also extended to another project, where the agency was tasked with creating branding for FITTR's food brand. For this engagement, a small team from TIKDI was involved in coming up with a distinctive logo and overall brand identity. They were successful in delivering their services in April 2025, which met the satisfaction of the client. It should be noted that these relationships with TIKDI resulted from a referral and an Instagram discovery, made possible due to TIKDI's high ratings, reasonable pricing, organizational culture, and values aligning with those of the client.