Tier One Partners

Tier One Partners was hired by 3Pillar, a global software development company, to increase brand awareness and build out their thought leadership program. The Tier One team was lauded for their strategic expertise and execution, which resulted in a significant increase in 3Pillar's share of voice among key competitors from 2.1% to 20.9% in the first quarter of their partnership. The client praised Tier One's exceptional organization, efficiency, and accountability, and their ability to understand the complexities of their organization and bridge the gap between the stories they wanted to tell and those that the media found compelling.

In another project, Tier One Partners was selected as the PR agency of record by Global Healthcare Exchange (GHX), a healthcare supply chain network. The goal was to build brand awareness among key audiences, establish market thought leadership, and emphasize key points of competitive differentiation and value. Tier One's scope of work included ongoing planning and counsel, results reporting, market analysis, proactive storyline development, media relations, thought leadership and content development, press release development, ad hoc issues and crisis support, as well as support for special projects such as change management initiatives. The effectiveness of Tier One's work and their ability to handle a wide range of PR tasks was highly appreciated by the client.