Thread Design

Thread Design was hired by the founder of VERSUS, an advertising and marketing company, to provide branding and design services. The main objective was to create a captivating visual identity for a high-end print item for a VIP event. The project was a collaboration from the start, with the goal of creating a creative strategy that could guide the event and the development of the book. The scope of work included the development of the entire graphic identity, which had to be used for various collateral. The centerpiece of the project was the book, which required intricate details such as embossing specific texts, a unique layout, high-quality image printing, and sophisticated stitching. Later editions of the book required smaller personalized customizations. The choice of Thread Design was influenced by its proximity to VERSUS, its company culture, value for cost, and alignment of company values. The project was completed by a team of 2-5 employees from Thread Design.