ThoughtLab

ThoughtLab was engaged by Onions52, an onion growing, packing, and shipping company, to handle a company-wide rebranding after a name change. The project, which began in 2017 and is still ongoing, includes tasks such as design, logo creation, advertising, packaging, and website development. ThoughtLab was chosen for their innovative approach, divergent thinking, and impressive presentation. The team of around 10 people has been given full responsibility for all marketing-related tasks, and the project is about 75% complete. The investment in the project falls between $175,000 and $250,000.

For the Benioff Ocean Science Laboratory, ThoughtLab was hired to design a public-facing landing page and create graphic visualizations of data from their modeling tool. The landing page was meant to communicate the lab's novel research and present key results and data insights from their predictive tool for various policy scenarios. The deliverables included the landing page and associated graphic assets, visualizing piles of plastic waste on top of Manhattan. ThoughtLab was chosen due to their high ratings, budget-friendly pricing, great culture fit, and aligned company values. The team of 2-5 employees is also expected to implement a "share your result" outreach feature and meet a few accessibility requirements.