Thirdperson.ca

Thirdperson.ca was hired by Play Advertising to produce three public service announcements for a nonprofit organization. The team at Thirdperson.ca was responsible for final script edits, scene blocking, shot selection, direction, and post-production work. They also collaborated with their partners for the casting process. The project, which ran from May to October 2019, was managed by Jamie, the Co-Founder of Thirdperson.ca, who handled the direction and creative execution, while Susan, the other Co-Founder, took care of writing and creative concepts. The client had a long-standing professional relationship with Thirdperson.ca, which led to their selection for this project.

In another project, Thirdperson.ca worked with Cult Collective, a Canadian-based audience engagement firm, to create a variety of marketing content for a large Canadian organic dairy brand. The dairy brand was facing the challenge of being delisted from national grocery chains. To counter this, Thirdperson.ca created a video series featuring interviews with dairy farmers and consumers, and transformed this content into various advertising materials. This included changes to the website, social media content, print advertising, product packaging, and repurposed videos. They also updated the sales team's messaging for conversations with retailers. The project began around 2014 and has been ongoing for the past five years. The client had a positive previous experience with Thirdperson.ca, which led to their selection for this project.