UP THERE, EVERYWHERE

UP THERE, EVERYWHERE was hired by Axelos, an education management company, to deliver a brand positioning campaign aligned with the theme of digital transformation. The company was chosen for its high ratings, budget-friendly pricing, great culture fit, and alignment with Axelos' company values. A team of 6-10 employees from UP THERE, EVERYWHERE took on the project. They successfully orchestrated a transformative rebrand for Axelos, which included a comprehensive overhaul of brand assets, individual product branding, website design, and meticulous brand guidelines. The result was a seamless and cohesive brand identity that resonated positively with both internal and external stakeholders. The rebrand not only earned unanimous acclaim, but also led to enhanced performance across Axelos' product portfolio. The senior brand manager of Axelos acknowledged UP THERE, EVERYWHERE's expertise as a catalyst for the company's sustained growth and entry into a new era of success.