Theonexai

Theonexai was engaged by Softnet Network Solutions, an internet service provider based in Surat, to aid in the construction of its social media presence and distinct brand identity. Theonexai was chosen due to its proximity, company culture compatibility, value for cost, and positive references. Throughout the process, 2-5 of Theonexai's employees were assigned to the Softnet project. Efforts included an audit of Softnet's existing social media status, creation of a brand mascot named "Softy" for consistent use, devising an Instagram content system, and producing ongoing post designs.

The team at Theonexai undertook various functions for Softnet. One of the main deliverables was the creation of the mascot "Softy," exhibited in various expressions and poses for reuse in social media posts, ads, and offline materials. A notable achievement was the implementation of a 9-grid Instagram layout system paired with a monthly content calendar, allowing Softnet's team to continually publish without the constant need for new creative direction.

Successful outcomes and continued management included the monthly creative delivery and posting schedule coordination. Theonexai's work extended to the scripting and production of a "Meet Softy" video, providing an engaging introduction to the company's new mascot. Additional creative measures encompassed the design of informative posts about Softnet's broadband plans, festive campaigns, and the unveiling of their PlayBoxTV OTT partnership. All these initiatives collectively elevated Softnet's presence in the digital space.