theObservatory

The Observatory was hired by Worxwell Innovation, an industrial design consultancy, to conduct consumer research for an electric 3 wheeler project. The goal of the research was to understand why drivers were hesitant to purchase electric 3 wheelers despite government subsidies. The project involved secondary research, driver interviews across various cities, body storming, and an ergonomics study. The data collected was analyzed and a list of desired and essential features was created for inclusion in the design brief. The team from the Observatory consisted of a senior researcher and an intern, who worked closely with the client. The previous work experiences with the Observatory were the deciding factor for their selection as the vendor.