Thence: The Product Success Company

Thence was hired by Vacays, an Indian outbound leisure travel technology startup, to overhaul the UI/UX for their mobile and web platform. The project aimed to create a user-friendly and intuitive UI/UX for the B2C product, which included multiple offerings such as flights, hotels, local transfers, tours, activities, and local events. Thence's team, which included a delivery head, project manager, UX designer, UI designer, and UI tester, worked closely with Vacays to understand the product philosophy and create a seamless experience for users. The result was a highly intuitive platform that allows users to create a self-service multi-city FIT customized vacation in less than a minute.

Northern Arc Capital, a Non-Banking Finance Company, engaged Thence to digitally design their lending workflows and products as part of a digital transformation. The goal was to transition the predominantly offline business to online and optimize the lending workflow to process applications faster and handle more application volumes. Thence's team of product analysts and designers worked to create a digital debt platform for the financial services industry in India. The platform streamlined lending and business transactions, cut down lead time, improved transaction volumes, and ensured scalability.

A consumer lending firm based in Kolkata hired Thence to redesign their mobile app, focusing on UX and UI while maintaining the brand identity. The aim was to improve the scalability, consistency, and intuitiveness of the app to create a modern, user-friendly platform for the youth in India. Thence's team of UX/UI designers and a product analyst worked directly with the firm's product team. They conducted thorough stakeholder interviews and user research, created multiple design themes, and optimized time and resources by working on UX flows and UI work in parallel. The result was a modern, user-friendly app that resonated with the brand's message.