TheDesignThinkers®

TheDesignThinkers® was hired by WithYouWithMe, a global social impact company, to revitalize their brand strategy as the company was experiencing global growth. The team at TheDesignThinkers®, including a Chief Thinker, Strategist, Brand Designer, Implementation Designer, and Writer, conducted a cross-business review to understand the company's unique selling points and competitive context. They then developed a brand strategy, brand creative, proposition, and key collateral to support the company's strategic objectives. The result was a comprehensive brand strategy that leveraged the company's unique strengths and positioned it for further growth in the market.

In another project, TheDesignThinkers® worked with a registered charity that supports child victims of sexual abuse. The charity needed to rebrand in line with their messaging and update their digital presence. TheDesignThinkers® team, led by their Chief Thinker and a Junior Creative Strategist, held interviews with the charity's CEO and Marketing Director to understand their purpose, values, and message. They then created a complete brand package, including a logo, taglines, and marketing material. They also revamped the charity's website copy and established an online fundraising campaign with a comprehensive digital marketing strategy. The charity continues to work with TheDesignThinkers® on retail products and marketing/fundraising strategies, indicating their satisfaction with the results.