TheDesignThinkers®

TheDesignThinkers® was hired by the global social impact company, WithYouWithMe, to develop a revitalized brand strategy. The project involved a comprehensive review of the company's business, including its competitive context, unique selling points, and strategic objectives. TheDesignThinkers® team, consisting of a Chief Thinker, Strategist, Brand Designer, Implementation Designer, and Writer, crafted a brand strategy and proposition, finalized the brand design, and implemented key collateral. This project resulted in a new category for the company and an enhanced brand experience.

In another project, TheDesignThinkers® was tasked with rebranding a registered charity that supports child victims of sexual abuse. The project was initiated due to dissatisfaction with the existing marketing agency's expensive quote and unclear brief. TheDesignThinkers® team, led by their Chief Thinker, Nicola, and Junior Creative Strategist, India, interviewed the charity's CEO and Marketing Director to understand its purpose, values, and message. The team developed a complete brand package, including logo, taglines, and marketing material, updated the website copy, and established an online fundraising campaign with a comprehensive digital marketing strategy. The charity continues to work with TheDesignThinkers® on retail products and marketing/fundraising strategies.