Tesori Digital Marketing

Tesori Digital Marketing was engaged by University Study Inc., a student recruitment company, to develop public websites and extranet systems. The team at Tesori began by developing a WordPress site, targeting international students, universities, and parents. They also created an admin site to process over 4,000 student applications annually and two additional extranets for international partners and university administrators. The project, which began in 2011, has cost University Study Inc. around $40,000, but they found the return on investment to be worth it. The client continues to work with Tesori for the hosting and management of these platforms.

Tesori Digital Marketing partnered with Chernoff Diamond, a national consultancy specializing in B2B financial services, to help increase their market share and drive more business. Prior to their engagement with Tesori, Chernoff Diamond relied primarily on a referral-based business development model. Tesori helped the company migrate their website from a custom HTML environment to a WordPress platform and implemented on-page and integrated SEO campaigns. They also assisted with traditional marketing needs such as designing tradeshow booths and print collateral. The engagement, which began in June 2012, has cost Chernoff Diamond between $300,000-$400,000 and continues to date.

A construction-related company enlisted Tesori Digital Marketing to create a new website and improve their organic search rankings. Tesori developed a WordPress site with embedded landing pages for each product and integrated the company's Instagram feed into the homepage. The team also set up the company's Google Analytics account and began experimenting with paid advertising. The engagement, which started in February 2011, has cost the construction company between $25,000-$50,000. Besides PPC, Tesori is also advising the company on creating product videos.