Tersus Strategy

Tersus Strategy was hired by an IT company co-founder to conduct market research on the North American market for customized SaaS software. The company, which already had a substantial clientele in Asia and Europe, was looking to expand into North America. Tersus Strategy was selected after an online search and selection process. Their team, which comprised of research associates, analysts, a manager, and a consultant, provided valuable insights into the size of the market, client requirements and expectations, and how to differentiate from existing players. The IT company appreciated having a dedicated accounts manager as their key contact.

In another project, Tersus Strategy was hired by an authorized officer in the risk management team of a global wealth management investment bank. The bank wanted to understand the impact of blockchain on the money market and potential opportunities in the field. Tersus Strategy, with whom the bank had worked on several projects, was selected again after considering proposals from other companies. The research team, consisting of research associates, analysts from IT and financial markets, a manager, and a consultant, conducted an intensive study on the global impact of blockchain. They provided insights into the size of the blockchain market, key players, competitive edges, addressed markets, and valuations of the top three firms currently being funded through private equity. The bank found the presence of a dedicated accounts manager particularly beneficial.