Tersus Strategy

Tersus Strategy was hired by an IT company to conduct a comprehensive market research on the North American market for customized SaaS software. The aim was to understand the size of the market, client expectations and requirements, and how to effectively position the company in the market. The project involved a team composed of research associates, analysts, a manager, and a consultant. They also provided a dedicated account manager for the IT company. The IT company found the research by Tersus Strategy beneficial in understanding the market dynamics and strategizing their entry into the North American market.

In another project, Tersus Strategy was hired by a global wealth management investment bank to decipher the impact of Blockchain on the money market and explore possible opportunities in the field. The bank had previously worked with Tersus Strategy on several projects and thus trusted their expertise. The scope of work included conducting an intensive global study on Blockchain, its effects on various industries with a key focus on the money market, and the valuations of the top three firms in the field. The team from Tersus Strategy was made up of research associates, IT and financial markets analysts, a research manager and a consultant. The bank's risk management team found the research insightful for their investment decisions.