Tenderling Design

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Tenderling Design is a branding and marketing studio in Austin, Texas. Founded in 2004, they have about 10 employees that serve mostly small-business and midmarket clients in the hospitality, real estate, and nonprofit sectors. Services include branding, web design, and graphic design.

Client Insights

Industry Expertise

Hospitality & leisure


Real estate




Client Size Distribution

Small Business (<$10M) 75%

Midmarket ($10M - $1B) 25%

Common Project Size

$10K-$49K 2 projects

$50K-$199K 2 projects

$200K-$999K 2 projects


  • Fairmont Hotels and Resorts

Highlights from Recent Projects

Overall Rating

10 Reviews

Tenderling Design was hired by a large urban resort to create a showcase video to inspire group travellers to book their reservations. The company selected Tenderling due to their previous successful collaboration with Hilton Anatole. The project involved a full property tour and the creation of various setups and shot ideas. The entire process was led by Penny and Eliza from Tenderling, who were praised for their organization, creativity, and focus. The final video was well-received, with the model talent secured by Penny being a particular highlight.

Tenderling Design was engaged by Greystar, a real estate company, for brand exploration, design, and collateral. The scope of their work included brand exploration, logo development, color selection, splash page development, and full website development. They also created various collaterals such as brochures, sales sheets, business cards, and stationary. Their team, led by James and Penny, was commended for their hands-on approach and vision. The partnership, which started in June 2017, has seen the real estate company investing over $200,000 with Tenderling.

A university school of architecture hired Tenderling Design for graphic design services for a publication. The project involved designing 5-6 books meant for different audiences. The process included collaboration with the client, examination of text content and images, production of design proposals, and refinement of the chosen concept. Despite the strong design opinions from the client's side, Tenderling managed to deliver satisfactory results. The ongoing partnership, which started in spring 2013, has seen the university investing about $10,000 per project with Tenderling.



Service Excellence




Would Recommend