Tecocea

The company, Tecocea, executed a remarkable project with Vgyanam Institute, a leading coaching organization in the Tricity region. Tecocea was hired to enhance lead generation and improve local marketing to boost their student recruitment. The reasons behind choosing Tecocea included its high ratings, value for cost, and similarities in company values, all within Vgyanam Institute’s budget. Tecocea utilized its expertise in managing Meta & GMB (Facebook/Instagram) ad campaigns, which spanned from audience research to performance monitoring.

Tecocea's detailed scope of work involved identifying the right audience segments, creating targeted campaigns, and developing engaging ad content. In addition, Tecocea undertook the task of copywriting, setting up targeting, and optimizing the budget. They also continuously monitored and optimized two consecutive campaigns. The significant deliverables from both campaigns included 54,000+ total views, 124 link clicks at ₹5.39 CPC in the second campaign, and reaching over 22,837 unique viewers. This also resulted in a commendable 34% improvement in CPC between campaigns and was all achieved within a reasonable budget of under ₹ 1,500.

Following the execution, the company was lauded for delivering significantly better-than-industry-standard results, with the CPC being 45–67% lower than the industry average. The positive outcomes encompassed increases in post engagements and estimated call confirmation clicks. Tecocea's performance exceeded expectations, with their weekly reports presenting clear data on the campaigns' reach, clicks, and cost. Throughout the project, they provided dedicated and transparent service, attributes highly appreciated by their clients.