Tech Turtle Websites & Marketing

Tech Turtle Websites & Marketing was hired by Wausau Area Property Management to redesign their website and bolster their online presence. The primary objectives were to increase rental applications, expand visibility across Central Wisconsin, optimize available property listings and strengthen lead generation tools for prospective tenants. Chosen for their competitive pricing, geographical proximity and high ratings, Tech Turtle was recommended by others for their great cultural ethos and strong company values. The task was assigned to a team of between two and five Tech Turtle employees.

The agency provided an extensive website redesign and lead generation strategy, incorporating SEO, digital marketing and website support. Tech Turtle revamped and optimised the website to ensure improved accessibility and service for property owners and potential tenants alike, and to enhance visibility on Google search results. Crucial elements of the project included website design and development, local SEO, Google Business Profile optimisation, analytics, conversion tracking, improving lead-generation, and mobile optimisation.

The project's significant focus was the orienting of the website towards being a powerful lead-generation tool rather than merely an informational platform. Tech Turtle greatly improved the user experience, search visibility, conversion paths, and enabled tracking of queries and rental activity generated online. Consequently, Wausau Area Property Management's online presence was better structured around the property management services and Wisconsin markets that they serve. The changes implemented resulted in a substantial increase in applications and owner leads, affirming Tech Turtle's effectiveness.