Takeoff

The first undertaking between a policy consulting company and Takeoff was aimed at revamping the company's website, improving both search engine optimization and conversion rate optimization. Reinventing their outdated site, Takeoff's team of 2-5 professionals successfully launched the new site on January 5, 2026. Major points of accomplishment included replacing the old navigation system, originally based on the company's previous, more complex structure, with one that focused on user needs such as legislative tracking, advocacy campaigns, and constituent relationship management.

Further, they prompted the company to revise its content strategy by shifting from predominantly informative content to content aimed at generating more qualified leads. The website redesign also entailed resolving a myriad of technical issues, including orphaned pages, broken links, and redirect problems. As a consequence, the site’s health significantly improved, and 404 error traffic experienced an estimated 80% reduction.

The collaboration with Takeoff yielded overwhelmingly positive outcomes through various avenues. The company's decision to select Takeoff was primarily influenced by the alignment of both companies' values. The restructured website, better-equipped to meet user needs, and streamlined content strategy has contributed to a more efficient system for tracking and shaping policy. This project was a testament to Takeoff's dynamic strategy application and technical prowess.