System

System worked with a government administration to improve the tone of voice and identity for a program aimed at supporting small businesses in London. The primary challenge was the inconsistency in the messaging on the program's website. System developed a tone of voice document, analyzed the tones of competitors, and created content for the website. The project spanned from June to September 2020 and was completed successfully. The client appreciated System's guidance and the new content, stating that they continue to have an open dialogue with them for potential future projects.

In a project with a food supplement brand, System was tasked with the full management of the company's Instagram channel. The goal was to improve brand awareness and align the visual aspect of the brand with its core values. System created a visual style, posting schedule, reporting tool, and managed day-to-day operations. They also executed an influencer outreach and gifting strategy. The client selected System over other agencies and freelancers, and a brand manager was appointed within two months to oversee outreach activity and postings.

System partnered with a garden decor manufacturer to handle their social media management, with a particular focus on managing influencers. They developed a comprehensive social media strategy and calendar, which they continue to manage on Facebook and Instagram. The client selected System because of their impressive proposal of targeting audiences. The client's primary contact is the account manager, and the partnership that began in October 2020 is ongoing. The client expressed satisfaction with System's ability to understand and execute their company policy and story through social media.