System

System was hired by a government administration in London to help create a consistent tone of voice for their program that supports small businesses. The company was engaged in redeveloping their website to make it more user-friendly and engaging, but found that the content lacked a consistent identity. System stepped in to help establish the program's tone of voice, aligning it with the desired image of the administration. They also updated and created a lot of the website's content. The project, which ran from June to September 2020, was successful and the government administration continues to maintain an open dialogue with System for future projects.

System was engaged by a food supplement brand for full management of their Instagram channel. The goal was to improve brand awareness and align the visual side of the brand with its core values, as well as improve engagement through influencer outreach. System created a visual style, posting schedule, and reporting tool, and managed all aspects of the Instagram page. They also built an influencer list and executed an outreach and gifting strategy. The project saw an appointment of a brand manager within two months who now oversees outreach activity and postings.

System was brought on board by a garden décor manufacturer to manage their social media presence, particularly with regards to managing influencers. After being provided with rough guidelines and an introduction to the company's policy and story, System developed a comprehensive social media strategy and calendar. They continue to handle all aspects of the company's social media on Facebook and Instagram, including influencer management and posts. The company chose System for this ongoing engagement, which began in October 2020, based on their proposal of target audiences.