Syroup

Syroup was hired by a multinational luxury goods company to overhaul their digital marketing activities for some of their lesser-known wine and fashion brands. The company had scalability and reach issues and needed clear KPIs and a straightforward approval process for running ads on Google and Bing. Syroup worked with the company to define reachable goals, conducted a detailed analysis of costs and performance, and educated the in-house digital marketing team on brand campaign stabilization. They also planned a five-year digital media strategy for the company. As the project progressed, the team from Syroup expanded from 5-10 people to fifteen.

Warner Brothers Entertainment in Northern Europe hired Syroup to manage the promotional campaigns and websites for every movie they release, as well as the social media presence of each film. Syroup used the photos and briefs provided to create sites and social media accounts for each film, verified the accounts, and ensured the content was on brand. They also launched a newsletter sign-up and collected data to analyze and track results. Syroup integrated the site with movie theaters’ tracking tools to allow customers to buy tickets through the company's website. The partnership lasted from 2016-2018, with plans to engage with them again soon. The team was about 10 people in total, including the head of marketing and the line manager.