Syroup

Syroup was hired by a multinational luxury goods company to help redefine and overhaul their digital marketing activities for some of their lesser-known wine and fashion brands. The aim was to set clear KPIs for some of these brands and to create a more straightforward approval process for running ads on Google and Bing. Syroup collaborated with the company's team to define reachable goals, created a detailed analysis of costs and performances, and educated their in-house digital marketing team on stabilizing brand campaigns. They also planned a five-year digital media strategy. The collaborative team started with 5–10 people and expanded to fifteen as the work progressed.

Syroup was engaged by Warner Brothers Entertainment Northern Europe to create promotional campaigns and websites for every movie they release and manage the social media presence of each film. The company provided Syroup with photos and briefs for their movies, which were used to create sites and social media accounts. Syroup also worked in HTML, PHP, and CSS, liaised with the internal team to ensure content alignment, launched a newsletter sign-up to notify people of new products, and integrated the site with movie theaters’ tracking tools, allowing customers to buy tickets through their website. The project team, led by the head of marketing and a line manager, consisted of about 10 people. The partnership lasted from 2016–2018, with plans for future engagement.