Synapse

Synapse was approached by CPP Assistance Services India, a subsidiary of UK-based CPP Group Plc, to address their marketing challenge of selling assistance features such as extended warranties to consumers at the point-of-sales. Synapse was tasked with developing a clear branding and communication strategy for the product, which included the product's name, logo, mascot, and storefront communication. They also created a welcome pack for new customers. The project was completed within two months and the client expressed satisfaction with Synapse's ability to understand the exact output requirements and deliver them. The project cost around 250,000 to 300,000 Indian rupees per month.

In another project, Synapse was hired by HDFC Bank, one of India's premier private banking institutions, for the launch of a product targeted at millennials. The bank needed an interactive video that could be used by their sales staff as a pitching tool. Synapse created a video that showcased the product in a language that millennials could understand, simplifying banking industry terms. The video was created in an animated and testimonial style within three weeks. The client was very satisfied with Synapse's work, and the project cost less than $10,000.