Symbiont Group

Symbiont Group worked with Sasser Family Holdings, a family-owned holding company specializing in transportation asset services and management. The company was facing challenges in connectivity between corporate marketing, business unit marketing, sales, and technology. Symbiont Group developed an inside sales program for one of the business units of the company, built governance models, and trained the new inside sales manager. The company plans to repeat this successful project in other business units. The engagement is ongoing and the investment in the relationship is between $50,000 and $200,000.

In another project, Symbiont Group partnered with Czarnowski, an exhibit and event company, to build the brand from a digital perspective. Symbiont Group started with content analysis and creation, front-end design, back-end development, analytics, and writing. They also improved the company's online presence on LinkedIn, Twitter, Facebook, and YouTube. The engagement is ongoing and has cost over $200,000.

Symbiont Group also collaborated with Barnsco Inc., a distributor of concrete-related construction materials. The company wanted to give digital marketing a fair shot due to changing trends in the industry. Symbiont Group developed a digital marketing program, created content, and developed strategy around campaigns, personas, and customers. They also worked on external media content like billboards and radio spots. The engagement, which started in November 2016, has cost between $35,000 and $50,000.