Switch Video

Switch Video was hired by a global technology company to produce educational videos for their sales force about a newly released smartphone. The goal was to establish a market presence for the unique features and capabilities of the product. The collaboration resulted in three graphic animation videos, each approximately 2 minutes long. The company provided briefs outlining their goals and intentions for each video, which Switch Video then developed into scripts and imagery. The project, which lasted from May to October 2016, involved an account manager, a writer, and a graphic illustrator from Switch Video. The total cost of the project was between $30,000-$40,000.

Switch Video was contracted by Serrala, an international solution provider for inbound and outbound payments and other finance systems, to create explainer videos to increase brand awareness. After a detailed research process, Serrala selected Switch Video for their comprehensive services and cost-effective rates. The project began with a creative brief submitted by Serrala, followed by a discovery call. Switch Video then developed two script concepts and two storyboard concepts, both of which underwent rounds of review. Multiple voiceover talents were also provided for selection. The storyboard was then finalized and the animation phase commenced, which included additional rounds of review and finalizing all discussed details. The project is ongoing with more videos in the series still being created. The team from Switch Video includes an account executive, producer, scriptwriter, and animator.