Swerve

Swerve was hired by Exerkine Corporation, a biotech company, to assist with strategic brand planning and execute a comprehensive PR and digital advertising plan. The Swerve team was involved in all aspects of the branding process, including market research and analysis, strategic planning, and tactical execution. They were also responsible for annual planning, monthly reporting, SEO/SEM optimization, digital ad planning, and public relation planning and outreach. The company was satisfied with Swerve's work and appreciated their expertise in public relations and digital marketing.

Swerve was engaged by Medela, a medical device company, to support their PR efforts, particularly in building influencer relationships. The Swerve team created a campaign strategy based on the requirements set at the start of the project. The company found Swerve through an RFP and chose them for their understanding of the market. The company has invested between $150,000–$250,000 in this ongoing engagement which started in January 2018.

Swerve worked with a toy company to plan and execute their entire 2022 holiday marketing strategy, focusing on influencer marketing and media outreach. The campaigns included components in TikTok and Instagram, and media outlets that talked about skateboarding or toys in general. The company was already working with Swerve on other brands and chose to work with them again based on a recommendation. The company spent between $30,000–$50,000 CAD (approximately $22,000–$36,000 USD) on this project, which ran from August–December 2022, and continues to reach out to Swerve for other projects.