Swell

Swell undertook a project for Southwest Exteriors, a home remodeling company, to improve their online advertising and marketing strategy. The company was seeking more transparency in their online advertising efforts, specifically with Google, Facebook, and Instagram ads. Swell provided PPC services for these platforms as well as Bing and set up goal tracking in Google Analytics and HubSpot. They also assisted with the overall marketing strategy and campaign structuring. The team created ad assets and provided valuable guidance to increase online exposure. The project, which began in March 2022, is ongoing and has so far involved an investment of around $65,000.

In another project, Swell was hired by Renaissance Learning, a global edtech leader, to increase brand recognition and facilitate the transition from a product-led strategy to a solution-led strategy. The project also aimed to refine the target audience and provide guidance throughout the process. Swell was selected for the project due to their cultural fit and alignment with the company's values. The scope of work involved developing a solution-focused ad strategy following a rebrand in early 2023. The company was seeking leads, impressions, downloads, and a fast in-house graphics department that stayed up-to-date with trends.

Swell also worked with a family-owned yacht dealer, with the goal of generating leads through paid ads and social media. The company found Swell through a referral and selected them for their cultural fit and good value for cost. The scope of work involved creating paid ads and paid social media content centered around the brand and its products, as well as remarketing efforts. Between 2-5 Swell employees were assigned to this project.