The Sway Effect
visit site- Undisclosed
- 10 - 49 employees
Client Insights
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Highlights from Recent Projects
The Sway Effect was engaged by AnitaB.org, a global women in tech organization, to help expand awareness and elevate the brand. The Sway Effect team, consisting of 4-5 members, was led by Jennifer, the Founder and President. They worked closely with AnitaB.org to understand their mission, programs, and target audiences. The collaboration resulted in a comprehensive strategy that aimed to increase press exposure for the organization, its mission, programs, and CEO. The strategy was primarily PR and publicity-driven, but also included elements of messaging, positioning, and social media. The engagement, which began in January 2020, lasted for two years and was initiated through a referral.