The Sway Effect
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- 10 - 49 employees
The Sway Effect, a small PR company, is headquartered in. The team provides public relations.
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Highlights from Recent Projects
The Sway Effect was engaged by AnitaB.org, a global organization focused on women in technology. The primary challenge was to improve brand awareness and brand elevation. The Sway Effect proposed a comprehensive strategy, focusing mainly on PR and publicity, but also including messaging, positioning, and social media strategies. The team, composed of 4-5 members, worked closely with the client, maintaining constant contact with the founder and president, Jennifer. The collaboration began in January 2020 and lasted for two years. The client reported significant benefits from the engagement, including increased press exposure for the organization and its CEO, as well as enhanced visibility for its mission and programs.