surgery creations

Surgery Creations was hired by the Chairman of the Cut Tourism VAT Campaign to create a distinctive brand identity and campaign that would resonate with the British public. The campaign's objective was to lobby the UK government for a reduction in VAT on hospitality and tourism, aligning the UK with most other European countries. Surgery Creations was chosen based on their high ratings, geographical proximity, cultural fit, and value for cost. The team, consisting of 2-5 employees, was initially commissioned to create a logo and brand identity. Over the course of the multi-year campaign, they designed and produced a range of materials including branded reports, infographic fact sheets, a website, posters, and branded merchandise. The company's selection was also influenced by a successful referral and previous positive experiences with Surgery Creations.