surefoot.me
visit site- $100,000+
- 10 - 49 employees
- West Palm Beach, FL
Surefoot.me is a full-service marketing and advertising agency that provides conversion optimization, UX/UI design, and web design services to their mid-market and small business clients in the e-commerce and consumer products and services industries. Their 10 employees are based out of their Austin, TX. and West Palm Beach, FL. offices.
Client Insights
Industry Expertise
70%
20%
10%
Client Size Distribution
Small Business (<$10M) 5%
Midmarket ($10M - $1B) 95%
Common Project Size
$50K-$199K 3 projects
$200K-$999K 2 projects
$10K-$49K 1 project
Clients
- Hydro Flask
Highlights from Recent Projects
Surefoot.me was hired by a scalp health company to redesign and optimize their website. The goal was to increase conversions on the site. Surefoot.me stood out from other vendors with their unique approach of making small changes over time and thoroughly testing each one to determine its impact. They began with an audit of the site, identifying areas for immediate improvement and others for gradual change. Using tools like Hotjar, Google Analytics, and Convert, they were able to increase the overall conversion rate. The project team consisted of four members, including the co-founders of Surefoot.me.
In another project, Surefoot.me provided conversion rate optimization and UI/UX design services to a building materials company, The Azek Company. They tested web and digital experiences for the company's timber tech product, implemented optimizations, and developed hypotheses and analyses. They also conducted several UI/UX research studies and did some design work based on their findings. The team used Figma to produce designs. The project, which started in October 2021, is still ongoing and has so far cost around $200,000.
Surefoot.me was also hired by Fracture, Inc., a company that prints images on glass, to improve their website's conversion rate, guide the evolution of the purchasing funnel, and better understand their customers. Surefoot.me was chosen for their aligned company values and high-quality services. The scope of work included designing and building complex tests on the site, monitoring and synthesizing test outcomes, running usability studies, and facilitating customer interviews. The team consisted of 2-5 employees.