Superfried

Superfried was hired by a philanthropic organization to develop brand identities for a series of action funds focused on critically endangered species and ecosystems. The organization's Program Manager worked directly with Mark from Superfried, who used the client's ideas and documentation to draft visually appealing first drafts of logos, logotypes, color schemes etc. The process involved several rounds of feedback and revisions until the identity was perfected. The client, having worked with Superfried multiple times in the past, expressed satisfaction with the quality of work delivered.

In another project, Superfried was contracted by Northedge Architecture, a South Manchester-based architectural firm, to create a logo and brand strategy. The client found Superfried through an online search and engaged them due to their reputation. The objective was to create an identity that could be consistently applied across various platforms such as the company's website, drawing title blocks, building sign boards, business cards, and site workwear. The client worked directly with one employee from Superfried on this project.

Marlow Ingredients, a division of Quorn that supplies Mycoprotein to other food producers, hired Superfried to explore the potential of Mycoprotein as an ingredient via a new ingredients division. Superfried was selected based on their high ratings, cost-effective pricing, culture fit, company values, and quality of design work. The project involved researching over 40 potential names for the division, and developing a complete brand strategy and identity system. This included a bespoke logotype and logo, typography, palette, graphic language, animated logo ident, art direction, and templates for the client's sales deck and social media advertising. The client worked with one employee from Superfried on this project.