Superbase

Superbase undertook a comprehensive branding project for Ricochet POS, a SaaS company offering web and app-based POS solutions. The project aimed to refresh the company's brand, which had become stale and dated due to rapid growth. Superbase's team of four worked closely with Ricochet POS, providing a detailed project scope and timeline, and delivered a new logo design, color palettes, updated marketing materials, and a redesigned consumer-facing website. They also updated the company's messaging to align with its evolving goals and changing demographic. The client was particularly impressed with the thorough concept document provided for each milestone, and the final deliverable was a full brand guideline document along with full access to all assets and artwork.

In another project, Superbase was hired by Freeformspaces, a commercial interior design company, to assist with a complete rebrand following a company merger. Superbase's team, led by their Executive Creative Director, embarked on a brand discovery process to understand the company's identity and market positioning. They developed initial branding designs and after a few rounds of revisions, a final logo and wordmark were decided upon. Superbase then built a brand around these, including the development of a unique value proposition, a brand style guide, and a social media presence. The project also involved rolling out the new brand, particularly in Idaho, and ongoing graphic design and additional branding consulting. The client spent around $13,000 on this project, which started in March 2022 and is ongoing.

Superbase was engaged by Dr. Dustin Portela / Dene Skincare, a dermatology clinic, for a personal rebrand for social media use and a skincare line rebrand. The client found Superbase through an online search and chose them for their proximity, budget-friendly pricing, and aligned company values. Superbase's team of 2-5 employees worked on developing a new color scheme, logos, taglines, and social media thumbnails for the personal rebrand. They provided a detailed guide on how to use the assets and template AI files for customization. For the skincare line rebrand, they developed a name, color scheme, packaging, and overall brand scape.