Superbase

Superbase successfully completed a branding project for Freeformspaces, a commercial interior design company. After the merger of Freeformspaces with a similar company, Superbase was tasked with rebranding the newly formed entity. They began by conducting a brand discovery process to understand the company's identity and market positioning. Following this, they created branding designs, developed a logo and wordmark, and established a comprehensive brand style guide. Superbase also assisted in rolling out the new brand in Idaho. The project, which started in March 2022, is ongoing but the majority of the work is complete. The client expressed satisfaction with the work done so far.

In a separate project, Superbase was hired by a dermatology clinic, Dr. Dustin Portela / Dene Skincare, for rebranding services. The project involved personal rebranding for social media use and a skincare line rebrand. Superbase developed new color schemes, logos, taglines, and social media thumbnails for the client. They also provided detailed instructions on how to use the new assets and created templates for social media posts. In addition, they developed a name, color scheme, packaging, and overall brandscape for the skincare line. The client was pleased with the results.

Superbase also worked with Ricochet POS, a SaaS company in the retail software space. The company, experiencing rapid growth, needed to update its brand to reflect its evolving goals and changing demographic. Superbase was brought in to revamp the logo, establish new color palettes, and update marketing materials, including a full redesign of the consumer-facing website. They also updated the company's messaging. The client was provided with a comprehensive brand guideline document detailing the new colors, fonts, and styles. The client was satisfied with the work delivered by Superbase.