Subfolder

Subfolder provided digital consulting services to a breakfast-focused startup, founded by a recent college graduate. The founder engaged Subfolder to create a plan of action for the startup. Jared, the founder of Subfolder, was the sole correspondent for this project. He provided detailed steps and meaningful advice on how to go from nothing to expectations within a year. The consultation was well-received, with Jared being praised for his preparedness and the provision of useful tools and examples.

Subfolder was hired by a construction management software company to provide consultation for their early content strategy. The co-founder of the company had previously worked with Jared and trusted his expertise. The consultation focused on optimizing the company's website and conducting keyword research for targeted marketing. Jared's knowledge and generosity in helping strategize and talk through small steps to success were highlighted, further solidifying the trust the co-founder had in him.

The company also worked with a SaaS startup, providing SEO services and content creation. The Director of Demand Generation at the startup engaged Subfolder to create a regular cadence of articles for their website to drive organic traffic and boost rankings. Subfolder was chosen because of their efficiency and effectiveness, as well as Jared's fair treatment. The team brainstormed a list of topics and relevant keywords, then created a schedule to produce content targeting those terms. The collaboration was successful, with the startup appreciating Subfolder's efficiency and the team's commitment to meeting publishing dates.