Studio Zak

Studio Zak was hired by Barzini, a beverage company co-founded by the interviewee, to create packaging designs for their hard Italian sodas, Barzini Limonata and Barzini Aranciata. The company was chosen for the project due to its high ratings, budget-friendly pricing, and cultural compatibility. Studio Zak was tasked with developing a design that not only captured the spirit of Italy and its vibrant food culture, timeless style, and refreshing lifestyle, but also stood out on shelves and appealed to a trendy, modern audience. The project scope included both creative concept development and the production of final assets for two product SKUs. The design was to evoke a classic Italian aesthetic with a contemporary twist, aligning with the Barzini brand's playful, stylish, and premium positioning. The key deliverables included creative direction, mood boards, primary packaging design, mockups, and print-ready files. The final designs for both Barzini Limonata and Barzini Aranciata were unique to each flavor but maintained a cohesive brand identity. High-resolution 3D renderings were also produced for each product for use in sales decks, social media, and e-commerce. The project was deemed a success and met the client's objectives.