PLAYBOOK STUDIO

Playbook Studio was hired by Lafayette 148 NY, a women's clothing designer, to create a compelling rebrand for the 25-year-old company. The company's VP of Marketing found Playbook Studio through a referral and chose them due to their culture fit, good value for cost, and alignment of company values. A team of 2-5 employees from Playbook Studio guided the company through a brand identity discovery process, which included defining the brand's mission, values, story, pillars, consumers, and wardrobe elements. They also worked on the brand's look and language and executed the brand on various platforms such as the website, advertising, social media, catalog, and packaging.

A manufacturing company that designs and manufactures electronic components and solutions hired Playbook Studio to refine its brand strategy, overhaul its brand design, and hone its brand language. The Director of Marketing found Playbook Studio through a referral and chose them for unspecified reasons. A team of 6-10 employees from Playbook Studio conducted qualitative research and workshopping, which led to a refined brand strategy for the 80-year-old company. This resulted in a Brand Playbook for use in all aspects of the company's identity.

Playbook Studio was hired by EPIC-N, an organization that promotes and improves the application of the EPIC Model of university-community engagement, to fix their website and other communications. The Chair of EPIC-N found Playbook Studio through a referral and chose them due to their high ratings. A team of 2-5 employees from Playbook Studio worked on designing templates, graphics, text, and provided marketing counsel.