PLAYBOOK STUDIO

Playbook Studio worked with a manufacturing company that designs and manufactures electronic components and solutions. The company's Director of Marketing hired Playbook Studio to refine their brand strategy, overhaul their brand design, and hone their brand language. Playbook Studio, a team of 6-10 employees, was selected due to a referral. They conducted qualitative research and workshopping, which led to a refined brand strategy for the 80-year-old company, culminating in a Brand Playbook for use in all aspects of company identity.

Playbook Studio was also hired by Lafayette 148 NY, a women's clothing design company, to create a compelling rebrand for their 25-year-old business. The aim was to establish it as a modern option for women aged 40 and above. The Playbook Studio team, consisting of 2-5 employees, guided the company and the creative team through a brand identity discovery process. The deliverables included a brand definition, brand identity, and brand execution for all pillars including the website, advertising, social media, catalog, and packaging.

Playbook Studio was also engaged by EPIC-N, an organization that promotes and improves the application of the EPIC Model of university-community engagement. The Chair of EPIC-N hired Playbook Studio to fix their website and other communications. The Playbook Studio team, consisting of 2-5 employees, was selected due to their high ratings. They delivered design templates, graphics, text, and marketing counsel to the organization.