Stirling Marketing

Stirling Marketing successfully completed a project for Canibuild, a construction optimization platform. The Chief Commercial Officer of Canibuild hired the firm to develop a marketing strategy, manage events, and oversee the marketing team. Stirling Marketing was chosen for the project based on a referral. The team, consisting of 2-5 employees, took full ownership of the marketing plan and go-to-market strategy, documented and established marketing processes for scalability, supported event plans for maximum visibility and lead generation, and oversaw digital marketing efforts in collaboration with external social media agencies. The results achieved were consistent, accountable, and impactful, aligning with Canibuild's global growth objectives.

Stirling Marketing also completed a project for ProductEngine, a SaaS company offering a centralized system for product and pricing management. The CEO of ProductEngine engaged Stirling Marketing to generate leads, run webinars, and provide general marketing support. The firm was selected for its cultural fit, cost-effectiveness, and alignment with company values. A team of 2-5 employees worked on the project, starting with brand strategy and messaging, then generating demand through webinars, LinkedIn outreach, and LinkedIn posts. The key deliverables were a monthly webinar and a predetermined number of leads. The project successfully achieved its aim of lead generation, contributing to ProductEngine's business growth.