Stanton & Company

Stanton & Company was engaged by Sambazon, the largest importer of açaí to the United States, to help the company own the conversation around açaí and prevent it from becoming a commodity. The company was keen to establish Sambazon as synonymous with açaí. Stanton & Company developed an influencer program, helped with product launches, press releases, events, and short and long-term leads, and designed mailers for Sambazon. The company's director of consumer engagement praised Stanton & Company for going above and beyond, adding value to their budget, and understanding their needs right from the start. The project, which cost between $200,000 and $1,000,000, started in January 2016 and is ongoing.

Stanton & Company was hired by Pure Organic, a maker of organic snacks, to create brand awareness. The company was young and growing rapidly, and wanted to leverage a good PR and marketing firm to sustain its growth. Stanton & Company started by handling both marketing and PR for Pure Organic, but as the company grew, it took over the basic marketing functions and Stanton & Company focused on PR and social media management. They did press outreach, sampling, press releases, and yearly strategy and activation for Pure, implemented media tours, created and implemented events, and ran their social media marketing. Pure Organic's founder was impressed with Amy Stanton's understanding of their target audience and the natural and organic lifestyle. The collaboration, which began in the fall of 2009, is ongoing and has delivered an amazing return on investment.