The SquarePeg

The SquarePeg provided digital marketing services for an international legal research and services company specializing in IT law. The company aimed to market its digital legal products to law firms and government entities. The SquarePeg was chosen due to its industry reputation and referrals from other businesses. Their work included strategizing, identifying target personas, social media marketing, website development and design, inbound marketing, email marketing, and generating traffic and engagement with potential customers. The company primarily dealt with The SquarePeg's COO and CEO, both of whom demonstrated exceptional capabilities.

The SquarePeg was hired by LocateMotion, a company focused on aiding seniors with an AI-enabled health intelligence platform, to help with their digital marketing strategy and execution. The goals were to identify the target market, understand the persona, prioritize, calculate market sizing, devise a plan to create a sales funnel, execute, report, and make updates. The SquarePeg was chosen after discussions about expertise, cost, flexibility, and understanding of the market with various vendors. The scope of their work was detailed, but it was explained at a high level in terms of the project's goals.

Contractbook, a SaaS for Contract Management Software, collaborated with The SquarePeg to improve their SEO performance and assist with backlink building. The SquarePeg was chosen due to a referral, their good value for cost, and alignment with company values. The team from The SquarePeg, consisting of 2-5 employees, was tasked with researching and building SEO backlink opportunities and writing content for external blog article opportunities. The collaboration resulted in improved SEO performance and successful backlink building.