Squaredot

Squaredot was hired by Roomex.com, an online hotel booking service, to generate leads for their field sales team. Squaredot created and published a series of blog posts, subtly promoting the Roomex brand and positioning them as a leader in the business travel community. These posts included city guides for business travelers, which were posted on Roomex's website. Squaredot also targeted key buyers of Roomex's service through Facebook and LinkedIn advertising, creating two videos that explained the benefits of using Roomex. These videos, which are currently on Roomex's website, have been used repeatedly to target buying groups. Roomex was pleased with Squaredot's flexibility and availability throughout the project, which began in early 2016 and is ongoing. Roomex has a retainer with Squaredot for €3,000 per month, with an additional €4,000–€5,000 spent monthly based on Squaredot's recommendations for social advertising.