Squaredot

Squaredot was hired by Roomex.com, an online hotel booking service for business travel, to generate leads for their field sales team. The company created and published a series of blog posts and content that promoted the Roomex brand, positioning it as a leader in the business travel community. This included a series of city guides for business travelers. Squaredot also targeted key buyers, the office manager or personal assistant and the financial controller or director, through Facebook and LinkedIn advertising. They created two videos explaining the benefits of using Roomex, which have been used repeatedly to target buying groups. The client was pleased with Squaredot's flexibility and availability, and the projects are ongoing.