Square 2

Square 2 completed a project with Intelligent Video Solutions, a video technology company, with the primary goal of doubling their monthly MQL's through message clarity, audience building, paid advertising, and improved revenue operations. The project included a website migration to HubSpot CMS, new web content creation, and various marketing strategies. A team of at least 10 professionals from Square 2 worked on this project, including executives, copywriters, editors, and web developers. The project was successful and met the client's expectations.

For a software company based in Sussex, WI, Square 2 conducted a competitive audit, persona review and buying cycle framework development, content audit and content strategy development, SEO review and keyword strategy enhancement, and other tasks. The project also involved enhancing the client's website, migrating it to the HubSpot CMS, and developing new marketing content. The client worked closely with a team of about 10 people from Square 2, primarily communicating with the Senior Growth Strategist.

Square 2 was hired by Delegate Solutions, an automated delegation provider, to handle their marketing efforts. The project involved outsourcing the client's marketing pipeline to Square 2's team, which focused on implementing solutions via HubSpot. The team helped design the client's website, workflows, landing pages, and marketing campaigns. Square 2 also devised a lead scoring system to help the client identify their most dedicated customers and assisted with email marketing efforts. The client worked with three key resources from Square 2, and the engagement has been ongoing since June 2019.