Spotlight Podcasting

Spotlight Podcasting partnered with a social wellness consulting firm, 7:47, to develop their thought leadership through podcasting. The firm lacked a competent podcast producer, and Spotlight Podcasting filled this gap. The podcasting company conducted an in-depth onboarding process, understood the firm's goals, and built out the entire podcasting process, including pre-production, recording, post-production, marketing, and distribution. They automated the process, allowing the firm to focus on interviewing guests. The partnership, which began in January 2019, has seen an investment of between $10,000 and $50,000 and is still ongoing.

Spotlight Podcasting worked with Reflective Marketing, a social media marketing agency, to handle the production of their podcast. The agency had previously launched a podcast but faced difficulties with production and content direction. Spotlight Podcasting took over the technical recording, editing, and helped strategize the podcast's direction. They also assisted in finding and booking guests for the podcast. The collaboration, which started in June 2021, has cost between $4,500 and $6,000 and continues to date.

An insurance company engaged Spotlight Podcasting to increase their brand awareness through podcasting. Spotlight Podcasting edited and submitted around four 35-45 minute episodes per month through various podcast channels. They cleaned up the audio and assembled parts of the episode, including the intro and outro. The partnership, which began in October 2020, costs around $700 per month and has accumulated to around $4,900. The engagement is still ongoing.