Sponge

The Sponge worked with a ceramics trading and manufacturing company to unify their brand message across multiple international locations. The company's marketing was disjointed and varied from location to location, resulting in confusion in the market. The Sponge was hired to refresh the brand and align it with a new, unified marketing strategy. The Sponge conducted a workshop to review the brand story, previous efforts, and current marketing strategy. They then developed new core brand values, a purpose statement, and brand stories. The company's website and social profiles were also refreshed to better represent the brand. The project, which cost AU$25,000, was completed in April 2017.

In another project, The Sponge was hired by a software company to refine their brand purpose, values, and story. The company had outgrown their brand and wanted a fresh start that represented the caliber of their business and showcased their ability to help new and existing clients. Through a brand discovery workshop and several self-assessments, The Sponge helped the company clearly identify their values, articulate their brand purpose and identity, and identify their core story. They also developed a full brand identity, including event displays, business collateral, and a website.

The Sponge also provided marketing and design work for the world's largest speed skate producer. The company was launching a new product and wanted to increase awareness. The Sponge was given product images and guidelines, and they returned a mock-up that perfectly captured the desired colors, images, and feel. They also came up with a tagline for the product. The company's CEO worked directly with a project manager and designer from The Sponge.