Sponge

The Sponge was hired by an international ceramics trading and manufacturing company to unify their brand. The company was facing challenges due to the differing messages portrayed by their various offices across countries. The Sponge modernized and simplified their old-fashioned brand, focusing on what they could provide to customers beyond product quality. The Sponge refreshed the company's website and social profiles to align with their new brand story. The project, which started in February or March 2017, was completed by the end of April the same year. The client invested AU$25,000 in this project.

The Sponge was hired by a software company to recreate their brand. The company had outgrown their old brand and sought a fresh start that would represent the caliber of their business. The Sponge helped them clearly identify their values and articulate their brand purpose and identity. They also developed a full brand identity that included event displays, business collateral, and a website. The client was satisfied with the end result and appreciated how the core story stayed at the center of all the marketing that followed.

The Sponge was hired by the world's largest speed skate producer to increase awareness of their new product. The company was particularly impressed with the mock-up provided by The Sponge, which perfectly captured the colors, images, and feel they were looking for. They also appreciated the tagline created by The Sponge. The client worked with a project manager and designer from The Sponge for this project and was satisfied with their work.