Spiracle Media

Spiracle Media provided video production services for Queens University of Charlotte in North Carolina. The university, lacking an in-house videographer, engaged Spiracle to create a variety of content, ranging from short advertising videos to longer pieces for campus events. The collaboration involved in-person meetings, storyboarding, and creative direction, with Spiracle trusted with significant creative freedom. The process typically involved two rounds of proofing and editing. The university has been working with Spiracle since September 2014, investing around $25,000 a year, and has several ongoing projects with them.

In another project, Spiracle Media partnered with Junior Achievement of Central Carolinas, a nonprofit organization teaching financial literacy, entrepreneurship, and workforce readiness skills to K–12 students. The main task was filming stories of prominent business leaders nominated for the North Carolina Business Hall of Fame. Spiracle's team, leveraging their journalism background, was responsible for crafting questions to learn more about the leaders' motivations and leadership styles. The partnership, which started in 2013, remains ongoing.

For Broad River Retail, a furniture retail company, Spiracle Media was hired to produce video footage from an in-person event for both internal and external use. The filming included capturing connection moments throughout the event, winner speeches, and interviews with top performers and executives. The footage was used to create two post-event videos, one for internal use and the other for external recruiting and company advertising. Spiracle was chosen for their high ratings, culture fit, and aligned company values.